GOOD ART IS NEVER ABOUT TECHNOLOGY.
I.E. THE MEDIUM IS THE MESSAGE ONLY IF THE MESSAGE TRANSCENDS THE MEDIUM.
PUT ANOTHER WAY, ART SHOULD NEVER FOCUS ON THE DISPLAY OF TECHNOLOGY, WHICH ONLY SERVES TO TRANSFORM ART INTO MARKETING.
INSTEAD, TECHNOLOGY MAY BE USED TO EXPRESS AN IDEA OR TO EXPLORE A DOMAIN OF EXISTENCE WHICH MAY OR MAY NOT RELATE TO THE TECHNOLOGY BEING USED.
THE IDEA MAY EMERGE FROM THE MEDIUM, SELF-CONSCIOUSLY OR OTHERWISE, BUT IT MUST BE MORE THAN A DEMONSTRATION.
DEMOCRATIZATION OF TECHNOLOGY IN ART AND MUSIC HAS BEEN ACHIEVED. THE QUESTION IS NO LONGER OF ACCESS BUT OF CREATIVITY.
GOOD ART IS NEVER ABOUT TECHNOLOGY.
I.E. THE MEDIUM IS THE MESSAGE ONLY IF THE MESSAGE TRANSCENDS THE MEDIUM.
PUT ANOTHER WAY, ART SHOULD NEVER FOCUS ON THE DISPLAY OF TECHNOLOGY, WHICH ONLY SERVES TO TRANSFORM ART INTO MARKETING.
INSTEAD, TECHNOLOGY MAY BE USED TO EXPRESS AN IDEA OR TO EXPLORE A DOMAIN OF EXISTENCE WHICH MAY OR MAY NOT RELATE TO THE TECHNOLOGY BEING USED.
THE IDEA MAY EMERGE DIRECTLY FROM THE MEDIUM, SELF-CONSCIOUSLY OR OTHERWISE, BUT THE ARTIST MUST STRIVE TO GO BEYOND MERE DEMONSTRATION OF TECHNICAL SKILL AND/OR APPARATUS.
DEMOCRATIZATION OF TECHNOLOGY IN ART AND MUSIC HAS BEEN ACHIEVED. THE QUESTION IS NO LONGER OF ACCESS BUT OF IMAGINATION.
Manifesto art-tech « Stories On White // Jun 21, 2010 at 10:26 pm
[...] [original] [...]